http://www.youtube.com/watch?v=_lhOp1g8YRk

Here’s what I’d call an Arrested Development/”Afternoon Delight” moment in advertising. On first blush, LL Bean’s new ad, using what most will find a genial-sounding, happy, olde tyme-y, folk tune, to accompany the joys of growing up in a family where your parents listen to Ira Glass every weekend. (Mine listened to Vin Scully, but that’s another story … )

Problem is, were these parents to peel the skin off of this onion, they may start cryin’. Take a listen for yourself of the unabridged version of Harry McClintock’s “Big Rock Candy Mountain,” which some might remember from the Coen Brothers film “O Brother Where Art Thou?”

Here are some of my favorite lines:

In the Big Rock Candy Mountains,
There’s a land that’s fair and bright,
Where the handouts grow on bushes
And you sleep out every night.
Where the boxcars all are empty
And the sun shines every day
And the birds and the bees
And the cigarette trees
The lemonade springs
Where the bluebird sings
In the Big Rock Candy Mountains.

In the Big Rock Candy Mountains
You never change your socks
And the little streams of alcohol
Come trickling down the rocks
The brakemen have to tip their hats
And the railway bulls are blind
There’s a lake of stew
And of whiskey too
You can paddle all around it
In a big canoe
In the Big Rock Candy Mountains

Wow. Yep, this is a drunken hobo song. Is this a liability for LL Bean? Doubt it. Just a big hunk o’ irony that the hero of the song is just the kind of person parents are likely to yank their kids’ arms to keep them away from. Homeless people are just so much easier to handle on “This American Life.”