http://www.youtube.com/watch?v=_o-wLpBQNlg

Oh, the challenges of being an assimilated half-breed Mexican. One must constantly deal with messages of racial insensitivity while bracing for inevitable cultural oversensitivity.

File this one under the latter.

How on earth anyone could construe Orbitz’ “Valet” ad as the former is beyond me. This is what counts for controversy these days? The source of the comedy is the GRINGO, mi gente. The Hernandez’ in question are obviously depicted as upper middle class at worst (they ARE at a place where valet parking is available, after all), and in manner and depiction are no different than gueros.

So where’s the controversy? I don’t know if the company was under external pressure to edit out the pluralization punch line, but edit it out it did, and AdFreak hit the nail on the head in terms of the marketing perspective and how it was a sucky decision. When you’re trying to do cool ads (and I’d argue these have been decent in pre-edit form), whatever cool quotient you gain is not only lost from such a over-reactionary decision, but you actually lose ground.

I think as racial relations and perceptions shift over time, and minorites become not-so-minorities, we need to be carefel not to create controversy just for the sake of it. This won’t be easy for organizations and institutions whose entire existence is owed to centuries of what might charitably be called intentional misrepresentation.

Nevertheless, when it gets to the point that gringos can’t even make jokes that most Mexicans find funny without hearing the same grousing and groaning that was relevant decades ago, those complaints become more oppressive than the assumed bias they seek to “expose.”

And if the best they can do is call out a commercial that shows two attractive Hispanics (hello, as commented on rather more coarsely in the YouTube comments section, Mrs. Hernandez is h-o-t!) acting totally normal, for better and for worse, we might be closer to that point than we know.